Your 11.11 Game Plan: Traffic, Tips, and Top GEOs

11.11 Sale Day needs no introduction.

But if you’re still hesitating to launch your campaign, these numbers speak for themselves.

In 2024 alone, $202.8 billion was generated in just 24 hours, leading to a 26.6% year-over-year increase.

You simply can’t miss the single largest online shopping event of the year. And it’s not just one day but a 20-day e-commerce festival fueled by unstoppable buyer intent.

We won’t keep you any longer because the profit boost has already begun. Just grab the traffic, the targeting settings, and the pro tips below, and start preparing your campaigns now.

Expert tips from the Galaksion Team:



• Ask your manager for updated white-lists — but remember, white-list campaigns require higher rates to stay ahead of competitors.
• Scale your ad campaign strategy: in addition to white-list campaigns, launch RON (Run-of-Network) campaigns with lower rates. They can uncover unexpectedly profitable zones.
• Focus on in-demand product categories — usually everyday consumables. Try launching campaigns for different stores. Beauty products, for instance, always perform well.
• When using creative formats, run a variety of creatives — your own or the ones provided by us. You can test up to 10 creatives in one campaign.
• Set up your campaigns in advance, not on the sale day itself. Launch them on November 8th-9th and keep them running until November 13th. You can also set your campaign in advance for any postponed date and time.
• Use higher ad frequency, it increases your CR. We recommend 3/24 or even 5/24. Analysing thousands of campaigns, our managers have noticed that conversions often happen only after 3–5 views.

Best-selling product categories



• 🏋️‍♂️ Sport & Fitness
• 🏡 Home Goods
• 💄 Beauty Products

Recommended Settings



Format: POP

Recommended Frequency: 3/12 or 5/24



Offers / GEOs / CPM Rates / OS



• Shopee / Lazada

ID: Android — $0.6, IOS — $0.75

MY: Andr — $0.7, IOS — $0.85

VN: Andr — $0.6, IOS — $0.75

TW: Andr — $0.6, IOS — $1.5

PH: Andr — $0.4, IOS — $0.55

TH: Andr — $1.3, IOS — $1.5

SG: Andr — $0.6, IOS — $1.15

• Aliexpress — Worldwide, top GEOs:

ES: Andr — $0.75, IOS — $0.8, Windows — $0.7

MX: Andr — $0.6, IOS — $0.65

GB: Andr — $0.9, IOS — $1.35

FR: Andr — $0.85, IOS — $0.9

US: Andr — $1.6, IOS — $1.7

BR: Andr — $0.55, Windows — $0.5

IT: Andr — $0.8

CL: Andr — $0.75

DE: Andr — $0.85, IOS — $1.2

KR: Andr — $0.55

SA: Andr — $0.35

PL: Andr — $1.2

• Shein — WW, top GEOs:

GB: IOS — $1.35

CA: IOS — $1.2

FR: Andr, IOS — $0.9

SA: IOS — $0.65

US: IOS — $1.7

DE: IOS — $1.2

IT: IOS — $1.2

ES: Andr — $0.75, IOS — $0.8

AU: IOS — $0.85

• Tokopedia

ID: Andr — $0.6, IOS — $0.75

MY: Andr — $0.7, IOS — $0.85

PH: Andr — $0.4, IOS — $0.55

• Walmart

US: Andr — $1.6, IOS — $1.7

DHgate

Sale Period: Nov 10–20

GEOs: US, GB, CA

BliBli

Sale Period: Nov 11–14

GEO: ID

Other Top Platforms



• TikTok Shop
• Amazon
• Alibaba
• And more

11.11 is your biggest shot at e-commerce profit this year.

Billions of dollars are moving across global platforms. Make sure your campaigns are part of it.

Reach out to your Galaksion manager today for a custom strategy and start capturing your share of the 11.11 billions.