12.12 turbo season: turn holiday traffic into peak performance

12.12 sales days show up as the final and often the most profitable period of Q4. Raise your earnings with this massive uplift across Southeast Asia! According to a 2024 SEA-focused analysis, sales on e-commerce platforms skyrocket during 12.12, reaching up to 5× higher than regular days.

Specific cases you can benefit from:

• Market trends found that 12.12 emerged as the most significant shopping festival for Indonesia.
• During Shopee Malaysia’s 12.12 Birthday Sale, the first-time participants achieved an extraordinary 30X sales uplift compared to an average day.

All the points above lead to one truth: 12.12 captures the year-end buying mood better than any other December day, fueled by holiday gifting, last-minute purchases, and special deals. Grab the winning strategy from Galaksion’s experts below and close the year with maximum profit!

Top-7 tips to monetize 12.12



• Start campaigns early: 3–5 days before 12.12. It will help you to warm up users and ensure visibility before peak competition hits.
• Use ROS + RON combination. White-list campaigns (ROS) give you predictable, controlled traffic with updated WLs from your manager. RON campaigns allow you to reach new zones and catch cheaper traffic during peak demand. Best practice: run both, with different rates, to balance stability and reach.
• Increase rates on peak days to stay competitive. Use Galaksion’s recommended 12.12 CPM rates (see below) to secure premium placements.
• Use universal landing pages during sale. Avoid overly specific LPs as 12.12 purchases are more chaotic and based on saved products.
• Focus on high-demand categories, especially daily consumables. Top products are: Beauty products, Home goods, Cheap electronics, and Sport goods.
• Keep campaigns running until the end of the month. Continue after 12.12 and catch delayed conversions. Users return to items they saved earlier.
• Try higher frequency, proven to increase CR by up to 30%.

Best-selling product categories



• 🏋️‍♂️ Sport & Fitness
• 🏡 Home Goods
• 💄 Beauty Products
• 📱 Cheap electronics

Recommended Settings



Format: POP

Recommended frequency: 3/12, 5/24

Offers / GEOs / CPM Rates / OS



Shopee/Lazada



ID: Android — $0.6, iOS — $0.8

MY: Android — $0.7, iOS — $0.95

VN: Android — $0.7, iOS — $1.2

TW: Android — $0.55, iOS — $1.5

PH: Android — $0.4, iOS — $0.6

TH: Android — $1.3, iOS — $1.3

SG: Android — $0.6, iOS — $1.15

Aliexpress — Worldwide, top GEOs



ES: Android — $0.7, iOS — $1.1, Windows — $0.55

MX: Android — $0.6, iOS — $0.7

GB: Android — $1.1, iOS — $1.5

FR: Android — $0.75, iOS — $0.95

US: Android — $1.6, iOS — $1.7

BR: Android — $0.6, Windows — $0.5

IT: Android — $1

CL: Android — $0.55

DE: Android — $0.7, iOS — $1.2

KR: Android — $0.55

SA: Android — $0.4

PL: Android — $1

Shein — Worldwide, top GEOs



GB: iOS — $1.5

CA: iOS — $1.2

FR: Android — $0.75, iOS — $0.95

SA: iOS — $1

US: iOS — $1.7

DE: iOS — $1.2

IT: iOS — $1

ES: Android — $0.7, iOS — $1.1

AU: iOS — $1.1

Tokopedia



ID: Android — $0.6, iOS — $0.8

MY: Android — $0.7, iOS — $0.95

PH: Android — $0.4, iOS — $0.6

Walmart



US: Android — $1.6, iOS — $1.7

Other Top Platforms



• TikTok Shop
• Amazon 
• Alibaba
• DHgate 
• BliBli 
• And more

Why does it work so well?

Because 12.12 hits all the psychological triggers at once: year-end buying mood, gift shopping, return-to-cart behavior, and limited offers.

This combination creates the most beneficial moment of the entire Q4 cycle. And with Galaksion’s tips and tricks, you are prepared to earn max from the 12.12 sales.

Launch now, scale smart, and finish the year with record income!