Black Friday Winning Strategy: How to maximize profit from the biggest Sales Day of the year?

On Black Friday, special offers pop up everywhere, and shoppers are ready to spend on planned purchases. The main challenge is standing out among countless competitors so that your offers attract and convert customers. 

To win, you need smart targeting, perfect planning, and optimization tools. Galaksion’s team has prepared exclusive recommendations and features to help you outperform competitors and grab your share of the projected $253.4 billion Black Friday 2025 market.

Review the categories, GEOs, CPM rates, and tips to earn big this week!

Best-selling product categories

• 🏋️‍♂️ Sport & Fitness
• 🏡 Home Goods
• 💄 Beauty Products

Recommended Settings

Format: POP

Recommended frequency: 3/12, 5/24

Offers / GEOs / CPM Rates / OS

Shopee/Lazada



ID: Android — $0.5, iOS — $0.75

MY: Android — $0.7, iOS — $1

VN: Android — $0.65, iOS — $1.1

TW: Android — $0.5, iOS — $1

PH: Android — $0.45, iOS — $0.65

TH: Android — $1.4, iOS — $1.5

SG: Android — $0.6, iOS — $1.15

Aliexpress — Worldwide, top GEOs



ES: Android — $0.8, iOS — $0.8, Windows — $0.7

MX: Android — $0.6, iOS — $0.65

GB: Android — $0.95, iOS — $1.2

FR: Android — $0.85, iOS — $0.95

US: Android — $1.5, iOS — $1.5

BR: Android — $0.6, Windows — $0.5

IT: Android — $0.8

CL: Android — $0.6

DE: Android — $0.8, iOS — $1.3

KR: Android — $0.6

SA: Android — $0.4

PL: Android — $1.1

Shein — Worldwide, top GEOs



GB: iOS — $1.2

CA: iOS — $1.2

FR: Android — $0.85, iOS — $0.95

SA: iOS — $0.65

US: iOS — $1.5

DE: iOS — $1.2

IT: iOS — $1.2

ES: Android — $0.8, iOS — $0.8

AU: iOS — $0.85

Tokopedia



ID: Android — $0.5, iOS — $0.75

MY: Android — $0.7, iOS — $1

PH: Android — $0.45, iOS — $0.65

Walmart



US: Android — $1.5, iOS — $1.5

Other Top Platforms



• TikTok Shop
• Amazon (Nov 28, US)
• Alibaba
• DHgate (Nov 25–30, US, GB, CA)
• BliBli (Nov 28, ID)
• And more

Expert tips from the Galaksion Team mostly stay the same as for 11.11:

• Exclusively for BF! Go thematic: use Black-Friday-branded creatives and link to participating stores. Get ready-made sets from your manager.
• Ask your manager for updated white-lists — but remember, white-list campaigns require higher rates to stay ahead of competitors.
• Scale your ad campaign strategy: in addition to white-list campaigns, launch RON (Run-of-Network) campaigns with lower rates. They can uncover unexpectedly profitable zones.
• Focus on in-demand product categories — usually everyday consumables. Try launching campaigns for different stores. Beauty products, for instance, always perform well.
• When using creative formats, run a variety of creatives — your own or the ones provided by us. You can test up to 10 creatives in one campaign.
• Set up your campaigns in advance, not on the sale day itself. Launch them on November 26th and keep them running until November 30th. You can also set your campaign in advance for any postponed date and time.
• Use higher ad frequency, it increases your CR. We recommend 3/24 or even 5/24. Analysing thousands of campaigns, our managers have noticed that conversions often happen only after 3–5 views.

Black Friday is the main Sales Day shoppers wait and plan for. With $253.4B in global spending, this is your time to run the biggest ecommerce campaigns (especially with a special promo code coming your way!).

Dear existing partners, we love you and are always thinking of more benefits for you. 

Check your bell notifications on the Galaksion Platform and enjoy your well-earned bonus opportunity!

To new users upon registration,

Your 20% promo code: BFGALAK20

Valid: 27.11–11.12

Minimum deposit: $100

Your Black Friday earnings are almost on your bank account. Just use the tips above and launch your campaign now!