Lunar New Year Wishes and Profit-Smart Tips

Thought the holiday season was over and you would put up with a dead season? Not at all! We are jazzed to wish our Chinese partners and everyone celebrating worldwide — a lucky, prosperous, and high-converting year ahead. 

And what’s the No. 1 gift for advertisers on Lunar New Year? New opportunities dropping on your lap to monetize offers!

Chinese New Year is the perfect time to launch your campaign and ride a fire horse of profit.

Why? Daily average online retail sales during the Spring Festival period show +6.2% YoY growth!

Jam pack your campaigns with our tips in advance and let our system do its part.

Best-performing offers & product categories



Top platforms

• AliExpress
• Shopee
• Lazada
• Tmall Global
• Trip
• And more

Best-selling product categories



Here’s the simple truth: people shop before CNY the same way we all shop before any New Year, just even at a much bigger scale. 

We buy gifts for family and friends, food and drinks for festive tables, home decorations, new clothes for celebrations, and small “just because” items.

This is the moment to jump in and earn using these products:

Everyday demand (always converts)

• 💄 Beauty & Personal Care
• 🏠 Home Goods
• 🧸 Kids Goods
• 💊 Health Products

CNY gift-driven categories

• 🎁 Cosmetics & skincare
• 🔌 Small electronics
• 👜 Accessories
• 👕 Seasonal items

Expert tips from the Galaksion team



Juggling celebrations and ad campaigns can be tough, that’s why we’ve got your back. We eat, sleep, and breathe affiliate marketing since 2014, so you can focus on results (or well-deserved rest).

Top recommendations to monetize Chinese New Year

• Use recommended rates.
• Competition spikes before CNY. To secure top sources, especially in white-list campaigns, higher rates are critical.
• Run ROS + RON together.
• Ask your manager for a brand new white list, but always keep RON running to discover new zones.
• Try retargeting.
• Warmed-up audiences convert significantly better during sale periods.
• Increase frequency before CNY.
• We recommend up to 5/24 pre-holiday. During the holiday itself, slightly reduce frequency to avoid fatigue.
• Use CNY-themed creatives.
• Focus on family, gifts, luck, prosperity, and celebration. Keep creatives simple, clean, and emotionally clear.

Chinese New Year dates: February 16th–March 3rd

Remember:

The main profit period is right before the holiday.

Recommended GEOs & CPM rates (mobile, also test desktop)

Format: POP

Aliexpress (worldwide, try various countries)

Android 

ES — $0.55

GB — $0.82

FR — $0.72

CL — $0.52

DE — $0.72

MX — $0.5

US — $1.2

JP — $0.25

BR — $0.45

IT — $0.7

SA — $0.26

AU — $0.8

BE — $0.56

PL — $0.95

IOS 

ES — $0.9

GB — $1.5

FR — $0.72

CL — $0.55

DE — $1.3

MX — $0.5 

US — $1.5

JP — $0.46

BR — $0.5

IT — $1.1

SA — $0.65

AU — $0.92

BE — $0.75

PL — $1.2

Shopee (+ Lazada)

Android 

ID — $0.4

VN — $0.53

MY — $0.77

TW — $0.71

PH — $0.37

TH — $0.96

SG — $0.61

IOS 

ID — $0.51

VN — $1

MY — $1.2

TW — $1.5

PH — $0.51 

TH — $1.2

SG — $1.2

Trip.com (worldwide, try various countries)

Android 

HK — $0.87

TW — $0.71

SG — $0.61

MY — $0.77

GB — $0.82

JP — $0.25

ID — $0.4

TH — $0.96

KR — $0.5

MO — $0.9

IOS 

HK — $1.5

TW — $1.5

SG — $1.2

MY — $1.2

GB — $1.5

JP — $0.46

ID — $0.51

TH — $1.2

KR — $0.68

MO — $2

Alibaba (worldwide, try various countries)

US 

Android — $1.2

IOS — $1.5

Amazon

US 

Android — $1.2

IOS — $1.5

AE 

Android — $0.3

IOS — $0.55

Let’s celebrate the year of the fire horse with burning profit! Put your campaigns out there and grab maximum earnings.